Relationship capital
Use the weekend to host clients, prospects, investors and partners in an environment built for real conversation.
Put your brand
inside the moment.
Velocity Terrace partners with brands that want more than a logo. Build a premium F1 hospitality activation around VIP guests, culture, content, product moments and measurable relationship value.
What can a brand do with Velocity Terrace?
Brands can partner with Velocity Terrace to create premium F1 hospitality activations: sponsored bars, after-parties, product launches, private lounges, content studios, VIP guest hosting, lead generation, gifting and category partnerships at our race-weekend events.
The strongest sponsorships are not passive logo placements. They make the sponsor part of the guest experience before, during and after the race weekend.
Built for brands that need more than impressions.
Brand meaning, not just logos
The best sponsorships make the brand part of the guest experience through moments people remember and share.
Premium audience fit
Velocity Terrace attracts guests who value access, hospitality, lifestyle, travel, luxury, sport and culture.
Measurable activation
We can shape partnerships around guest engagement, qualified leads, hosted meetings, content output and post-event follow-up.
From small sharp moments to full weekend ownership.
No idea is too small or too ambitious if it improves the guest experience. We can shape the partnership around your audience, product, sales goals and activation budget.
Presenting partner
High-visibility naming, arrival moments, co-branded hospitality language and priority creative integration across the weekend.
Bar, champagne or cocktail partner
Signature serves, branded bars, tableside moments, menu placement, bottle parades and VIP gifting that guests actually interact with.
After-party partner
Own the evening: DJ moments, lighting, photo walls, guest wristbands, late-night hosting and cultural programming.
Content & creator partner
Branded content zones, interview corners, creator hosting, photo moments and social-first assets designed before the event starts.
Luxury lifestyle partner
Fashion, jewellery, watches, beauty, wellness, concierge, travel, automotive and members-club collaborations with premium guest fit.
Data & lead partner
QR-led guest journeys, qualified introductions, private meetings, RSVP capture and post-event follow-up designed around measurable value.
Ideas brands can own.
A good sponsorship should be designed around objectives: relationship-building, lead generation, launch impact, content, cultural credibility or client retention.
Presented by partnership for a full race weekend or single day
Signature champagne, cocktail or premium spirits programme
Branded VIP bar, terrace corner or private lounge
After-party naming partner with DJ booth integration
Creator and content studio for social-first storytelling
Luxury gift bags, table drops or personalised guest gifting
Watch, jewellery, fashion or beauty styling moments
Wellness pit-stop: recovery, skincare, hydration or concierge treatments
Sim racing, reaction-time, golf, gaming or prediction challenge
Private founder dinner, investor breakfast or C-suite roundtable
Product reveal, car display or limited-edition launch
QR guest journey for prize draw, lead capture or exclusive access
Branded arrival, wristbands, lanyards, menus or digital screens
Photo wall, step-and-repeat or cinematic race-weekend content package
Off-site partner dinner, yacht moment, hotel suite or after-hours extension
Category exclusivity across fintech, luxury, travel, lifestyle, drinks or tech
Choose the moment that fits your brand.
Singapore
Ideal for skyline content, finance and tech hosting, premium drinks, creator moments and C-suite client entertainment.
Explore platformAbu Dhabi
A natural platform for end-of-year client hosting, celebration-led activations, travel partners and finale-weekend storytelling.
Explore platformMonaco 2027
The flagship luxury platform: brand worlds, VIP hosting, premium product integration and high-touch relationship building.
Explore platformA partnership should have a job.
Define the commercial objective: awareness, hospitality, lead generation, launch impact, relationship-building or content.
Choose the race, audience and activation format that makes the brand feel native to the weekend.
Build a rights and activation plan: on-site moments, digital touchpoints, guest journey, social content and follow-up.
Measure what matters: hosted guests, qualified conversations, content assets, engagement, introductions and post-event pipeline.
Tell us what your brand wants to achieve.
Share the race, brand category, ideal audience, budget range and what success would look like. We will shape ideas around the right platform.
Start a sponsor conversation